Lucozade have got some nice activity going on online to promote their Lite range. Their brand channel is looking pretty nice, ( http://www.youtube.com/lucozade ) with this video featuring extreme sports backed by an awesome and well chosen track by DJ Fresh called ‘Louder’
The create:live “brand of the month” award goes to Vitamin Water…
I’ve recently started going to the gym much more often than I used to (never) and that’s where I’ve been supping some of these little beauties. The drinks themselves tick all the boxes on the requirements of a drink, but the branding is fantastic. The look of them have a subtle hint to underdesigned pharmacutical packaging, with an edgy twist in the language on the bottles.
xxx - Triple berry flavour is my personal favourite, try them out for yourselves!